haute
HORLOGERIE
Collectif Noir doesn’t begin with a story – it begins with an attitude.
Haute Horlogerie with an edge.
Defined by conviction, not convention.
THE
BRAND
When you can own almost anything, the question changes.
What remains meaningful becomes rare.
Collectif Noir exists for those moments.
A watch discovered before the world does.
Early. Personal. Almost private.
Not because it hides,
but because it refuses familiar paths.
RELATIONSHIPS
People are drawn to experiences that shape their lives and gain meaning over time. They form connections with people, with objects, with brands that reflect their values rather than mirror expectations.
At Collectif Noir, true luxury begins with real connection. Not as a moment of acquisition, but as something that stays. A brand you recognise yourself in. One you want to engage with, follow, and feel close to. Not for what it signals outwardly, but for what it resonates inwardly.
It is less about owning a watch, and more about choosing to be part of something that feels right.
ARE RAW
They exist beneath the surface. Not by adding or building, but by carefully carving away. By removing what does not belong and silencing what distracts.
What remains is clarity.
And clarity carries weight.
BEGINS WHERE COMPARISION ENDS
When measuring stops, intent becomes visible.
Here, personality takes form.
Beyond superficial prestige.
IS NO LONGER ORIGIN
Luxury today is not defined by where something comes from, but by what it means. By relevance, resonance, and identity.
Luxury exists when it resonates.
THE
collection
Every function begins with a question.
The first model of the Progress Reform Collection breaks with what came before.
At its core lies a proprietary mechanical architecture that redefines how a watch is wound and set – through the bezel itself.
Built on uncompromising mechanics and stripped-down form, this is the line we draw.
Everything that follows begins here.
Progress Reform does not revisit familiar codes.
It defines what matters now.
ABOUT US
Collectif Noir began as a reaction to luxury becoming predictable, polished, made to fit in. When innovation became an algorithm, and beauty a format.
We believe luxury should be raw, honest, and wild at heart.
Built to surprise you the way true discovery works – like finding something nobody else knows yet. Something that makes you feel you were early, part of the story.
Our watches will be manufactured and assembled entirely in Geneva. The movement is conceived with the intention to submit for Le Poinçon de Genève certification, subject to formal evaluation and approval.
Each piece is built slowly, by hands that care. From silence. Because silence teaches you what deserves to be heard.
Private allocation by direct request only.
COLLECTIF NOIR
No stories added. Only attitude.
Eko C. Gaverini
Vision.
Precision.
Completion.
Founder of Collectif Noir. Brand architect, strategist, entrepreneur
with foresight. Turns attitude into essence – and complexity into form. Drives Collectif Noir with the discipline of execution – from concept to creation, from vision to lasting value.
Role:
Founder & CEO (Chair of the Board)
REA STARK RAJCIC
Courage.
Madness.
Impact.
Visionary entrepreneur with a proven track record in developing and scaling disruptive business models. Sharp strategic thinker, market-oriented innovator, and entrepreneurial force shaping Collectif Noir at the highest level.
Role:
Board Member – Architect of Disruption
OLIVER R. MÜLLER
Insight.
Authority.
Influence.
Luxury strategist, consultant, pathfinder. Renowned watch analyst (LuxeConsult), co-author of the Morgan Stanley report. Guides Collectif Noir as part of the Advisory Board. Beyond analysis, he creates access – opening doors to media and influence that turn strategy into traction.
Role:
Advisory Board – Market & Strategy
Marc Hürlimann
Access.
Network.
Activation.
Founder of Marc WHO? – creator of bespoke concepts that turn positioning into performance. Crafted experiences for Tiffany & Co., Gucci,Aston Martin, Bentley, and Audemars Piguet.
Specialist in identifying,inviting, and activating the right clients through an exclusive UHNW network – building stages where relevance meets resonance.
Role:
Advisory Board – Target Client Development & Experiential Sales
Further details on production, pricing
and availability are shared through direct exchange.
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